Introducing AdLink NY. The smarter way to access New York interconnect advertising, powered by Spectrum Reach.

Latest Update

July 21, 2026: Spectrum Reach announced it will expand its advertising business to provide many of the products and services previously offered by New York Interconnect. NYI will cease operations on September 28, 2026.

General

What is happening with New York Interconnect?

New York Interconnect will cease operations on September 28, 2026. Spectrum Reach will now provide management and local market expertise to support advertisers, agencies, and marketing partners across the New York media market. The new entity is called AdLink NY.

Market Map URLs in review: https://www.nyinterconnect.com/market/ and https://www.spectrumreach.com/markets-map

Why is this transition taking place?

The creation of AdLink NY is intended to streamline the advertising experience by reducing operational handoffs and backend execution steps. The expansion combines Spectrum Reach’s scale, advanced advertising capabilities, and multiscreen solutions with deep New York market knowledge and relationships.

Will NYI become Spectrum Reach?

NYI will cease operations on Sept. 28. Spectrum Reach is now managing AdLink NY, which allow marketers to seamlessly purchase TV and digital ad space across multiple Multichannel Video Programming Distributors (MVPDs) in the New York designated market area (DMA).

Campaigns and Products

Will my current campaign continue to run?

Yes. We are committed to supporting active campaigns. A Spectrum Reach representative will communicate any campaign-specific considerations, including timelines, delivery, reporting, trafficking, billing, or materials requirements.

Will advertisers still be able to reach audiences across the New York DMA?

Yes. Spectrum Reach will continue serving advertisers and agencies in the New York market with multiscreen advertising solutions designed to help brands reach audiences across traditional TV, streaming, and digital environments. The transition is intended to strengthen the ability to deliver advertising solutions at scale across the New York media market.

Will the media products and capabilities I use through NYI still be available?

AdLink NY will provide many of the products and services previously offered by NYI. Specific availability, packaging, processes, and requirements may evolve. Your representative can help identify the best solutions for your campaign objectives.

Will targeting, data, attribution, and measurement capabilities change?

Spectrum Reach brings advanced advertising capabilities to interconnect buyers. We layer MVPD’s first-party data with premium third-party insights to identify your target audience, find them across every screen, and deliver impressions more effectively. Target with precision, from a zip-code level or addressable down to the household. We provide proof you can trust. With transparent attribution, you get true clarity on audience reach, connecting the dots between your digital ad exposures to customer actions. You see clearly what’s working, so you can optimize your campaign.

Client Support

Who should I contact about new campaigns?

Please contact your Spectrum Reach representative. They can help with planning, inventory, product selection, creative, campaign timelines, and related questions.

Will agency partners continue to receive support?

Yes. Spectrum Reach is committed to supporting advertisers, agencies, and marketing partners.

What should I do if I need help with an active campaign?

Contact us, here.

Where can I learn more about AdLink NY?

Visit https://www.adlink.com/ to explore advertising solutions, and resources for advertisers and agencies.

Orders, Billing, and Reporting

Will current contract orders or agreements remain valid?

Existing agreements and orders will be managed according to their applicable terms. Your representative will provide guidance if any action, updated documentation, or revised process is needed as part of the transition.

Will billing or payment processes change?

There are no billing or payment changes during September; any future updates to billing, payment, or invoice procedures will be communicated in October. If you have questions about an active campaign, your account, or payments, contact your current representative or call Spectrum Reach at 1-844-To-Reach.

Nancy Finelli
Director, Accounts Receivable
Phone: 212.382.5316

How will I receive campaign reporting?

AdLink NY will work to maintain continuity for active campaigns. Reporting delivery, formats, dashboards, or contact points may evolve as operations transition. Contact your representative for campaign-specific reporting questions or requests here.